EUPHORIC DESIGNS is one of the most sought after car graphics design shop in the U.S. If you've been to a recent HIN or picked up an issue of Super Street, you've probably seen their works of art. Founded by Jesse Chen, the artistic genius behind these stunning designs, Euphoric has a clientele that reads like a who's who of the tuner world, including companies and racing teams such as Tein, DRFT, Motorex, Ross Petty's RX-7 and Ken Gushi's Mustang, to name a few.



Racing Code: What made you get started in the business?
Jesse Chen: I have always been interested in the aftermarket industry and graphic design. So, when timing and opportunity came together I started the business.

RC: How has the industry changed over the years? Are designs getting more elaborate? Have people's tastes changed?
JC: Designs have gotten crazier compared to a few years ago. Designs have become more detailed, more colorful, and more intricate, especially with all the drift cars.

RC: What are some designs popular with the tuner crowd? I'm guessing not hot rod flames?
JC: You'd be surprised with what people request. But usually it can range from simple roll calls to elaborate full body graphics.

RC: What are some of the cool projects you've worked on?
JC: Tein's demo cars and D1 cars; Tanabe/Kazama S13; Signal's demo cars and 40ft trailer; Drift Day's 40ft trailer; HKS' demo cars; DRFT RX-7; Invidia's demo cars; Motorex's 350z's last year; Ross Petty's RX-7 for Rotary Power; Taka's Corolla; Hiro's Chaser; Casper's S14; Verena's S13; Ken Gushi's Mustang; Ben Schwartz's S14; Taniguchi's Aristo; Overboost's drift car.

RC: Which shows and magazines have your projects been showcased in ?
JC: SEMA, HIN, Extreme Autofest, TBAD, Import Tuner, Super Street, Eurotuner, Import Racer, D Sport, D1 USA, Formula D.

RC: Are most of your clients local or do you work with clients from remote locations?
JC: We get some clients from Japan and the east coast.

RC: Is it usually a collaborative effort where you meet with the customer or do you have free reign to do what you want? How does your process work, could you walk us through it?
JC: I'd say it's 50/50. First, we meet the customer, and if they already have something ready then we do that. If not, we get a rough idea of what they want, come up with a layout, and show it to the customer for approval. If everything's ok, then we go ahead and lay the graphics.

RC: Any tips for people who don't have a huge budget but still want to trick out their rides with some cool vinyl graphics?
JC: A good way to cut costs is by laying the graphics yourself.

RC: What do you drive now? Is it tricked out with graphics?
JC: I drive a Toyota Tundra. It's my moving billboard.

RC: What are your future plans for Euphoric?
JC: I plan on expanding the business by offering a wider variety of services.